The Holiday Let Advantage – Why Short-Term Lets Outperform Long-Term Rentals in the UK

If you’re weighing up the pros and cons of short-term holiday lets versus traditional long-term renting in the UK, you’re not alone. More property owners across popular destinations like Bath, the Cotswolds, Cornwall and Devon are discovering that short-term letting offers greater income, flexibility, and lifestyle benefits.

Whether you're managing a second home, an investment property, or a luxury holiday cottage, here’s how holiday lets stack up:

Higher Income Potential: Maximise Your Earnings

The UK holiday let market is thriving—especially in sought-after destinations like Bath, St Ives, Salcombe, and the South Downs. If you own a stylish or characterful property in one of these high-demand areas, you can expect:

  • Higher nightly rates vs. monthly rent

  • More bookings during peak seasons (summer, school holidays, weekends)

  • Premium pricing for design-led or well-located homes

Example:
A luxury apartment in central Bath or a coastal home in Cornwall can command premium nightly rates and achieve high occupancy throughout the year—far exceeding the income of a traditional 12-month tenancy.

Greater Flexibility: Smarter Property Management

One of the biggest advantages of holiday letting is control. You’re not locked into long contracts, and you can:

  • Use the property yourself for personal stays

  • Block out dates for maintenance or renovation

  • Adapt your pricing in real time based on demand

This is ideal for owners who want a combination of lifestyle use and rental income. It's also helpful in seasonal locations where full-year demand may fluctuate.

Example:
A townhouse in the Cotswolds or a cottage in Devon can earn more in a single long weekend than in a full month on a long-term let—and still be available for your own use when you need a break.

Why More UK Owners Are Making the Switch

With platforms like Airbnb and professional management companies like Curated Property, it’s never been easier to list, manage, and monetise your home as a holiday let. From concierge-level service to expert pricing strategies, owners can now benefit from:

  • Fully managed services

  • Marketing and guest support

  • Hassle-free turnover and maintenance

  • Second-home owners looking for passive income

  • Buy-to-let investors seeking higher returns from short-term stays

  • Developers launching new holiday let properties

  • Homeowners who travel seasonally and want to earn while away

If you’re tired of managing bookings, chasing cleaners, or stressing over reviews – we’re here to help.

Ready to Make the Most of Your Property?

Whether you own a city-centre apartment in Bath, a seaside retreat in Cornwall, or a countryside escape in the Cotswolds, switching to a short-term holiday let model could dramatically improve your returns.

Want to know what your property could earn as a holiday let? Get in touch with us today!

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The Elite Playbook for Luxury Holiday Lets