Staying Competitive in the Short-Term Rental Market
With rising competition across the UK’s short-term rental (STR) market, staying ahead requires more than just a good location or competitive pricing. In fact, 58% of STR operators cite market saturation as a key challenge—especially for smaller hosts and independent property owners.
At Curated Property, we help you stand out from the crowd, combining data-driven strategies with thoughtful hospitality to boost your visibility, reputation, and revenue.
How to Differentiate Your Holiday Let in 2025
To succeed in an increasingly crowded market, professional STR management must go beyond the basics. Guests expect more—and so do booking platforms. Here's how we ensure your property shines:
Exceptional amenities tailored to your ideal guest
Seamless check-in/check-out experiences with smart tech
Consistent guest communication and on-brand messaging
Unique touches that create memorable, five-star stays
These elements work together to deliver a distinctive guest experience that boosts reviews, repeat bookings, and word-of-mouth referrals.
Meeting Evolving Guest Expectations
Today’s guests demand more than clean towels and free Wi-Fi. In fact, 79% of STR operators report rapidly changing guest preferences, with 60% noting a clear shift towards premium services.
At Curated Property, we keep your property ahead of the curve by:
Implementing sustainable practices guests value
Designing loyalty and referral strategies to encourage repeat bookings
Maintaining proactive, personable communication throughout the guest journey
Our guest-first approach fosters connection and enhances satisfaction—turning happy visitors into loyal advocates.
Maximising Visibility with a Multi-Channel Strategy
While Airbnb remains a go-to platform, over 75% of successful operators now list across multiple booking channels. Relying on a single platform limits your reach.
That’s why Curated Property takes a multi-channel approach, listing your property on:
Major platforms like Airbnb, Booking.com, and Vrbo
Premium sites such as Plum Guide, Homes & Villas by Marriott, and kate & tom’s
A fully-optimised direct booking site to reduce fees and increase brand loyalty
This strategy maximises your exposure, drives higher occupancy, and reduces dependency on OTAs.
Tech Meets the Personal Touch
More than half of STR operators are using AI and automation to improve efficiency—and it’s paying off. From dynamic pricing to automated messaging, technology can elevate performance and streamline operations.
But at Curated Property, we go one step further. We combine these tools with:
Human-led guest support
Locally informed recommendations
A bespoke approach to every stay
The result? Guests enjoy the speed and convenience of smart technology, paired with the warmth of real hospitality.
Looking Ahead: Growth & Opportunity in 2025
Despite ongoing market challenges, 44% of STR operators anticipate growth in 2025. Now is the time to optimise your property, enhance your guest experience, and expand your reach.
With Curated Property as your partner, you’ll benefit from:
Agile pricing strategies based on real-time data
Expert holiday let marketing across the UK and beyond
High-quality guest care that drives loyalty and five-star reviews
Discover More with Curated Property
Ready to unlock your property’s full potential? Whether you own a holiday cottage in Cornwall, a city apartment in London, or a luxury villa abroad, Curated Property offers expert short-term rental management that’s tailored to you.
👉 Contact us today to learn more about our services and how we can help your holiday let thrive in 2025 and beyond.
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